Save Boags
Keep Boags Tasmanian
Thanks to public support, LION is willing to sell Boags to someone who will keep it brewing. But a sale will not happen without a process that enables it.
We’re calling on the Premier of Tasmania to support a plan that Keeps Boags Tasmanian.
What's at stake
- LION wants to shut down the Launceston brewery and move production interstate, stripping a Tasmanian icon from the place that made it what it is.
- Boags isn’t just a label. It’s local jobs, local manufacturing, and part of Tasmania’s identity.
- Workers made this brand what it is, and now they’re the ones being cut out of its future.
- If LION won’t make the sale happen, we’re calling on the Premier of Tasmania to establish a structured pathway for sale that ensures Boags remains operating in Launceston.
Sign the letter to keep Boags where it belongs.
Keep Boags Tasmanian
TO: The Honourable Jeremy Page Rockliff MP, Premier of Tasmania
We, the undersigned, are calling on you to take action to secure a clear pathway for the sale of Boags that keeps the brand and brewery operating in Launceston.
LION has advised they’re open to sell. The company told the United Workers Union that it is prepared to enter discussions with any “viable purchaser”.
This is a real shift in the situation, driven by strong public support calling on LION to sell the Tasmanian icon, rather than shutting its doors.
But a sale will not happen without a clear, coordinated process that enables it.
We are calling on you to step in and establish a structured pathway for sale that ensures Boags remains operating in Launceston and secures a successful transition with a buyer committed to keeping production in Tasmania.
This requires you to:
- Establish a Save Boags Taskforce to champion keeping the local brand and brewery on Tasmanian soil.
- Support a sale pathway and engagement of potential buyers to keep Boags operating in Launceston during the whole process.
- Implement a time-bound process that protects production continuity and local jobs while a buyer is secured.
Boags needs to stay where it belongs. Keep Boags Tasmanian.
Open Letter FAQs
Everything you need to know about this letter
What is this campaign about?
This campaign calls on key decision-makers to Keep Boags Tasmanian. LION has advised that they are open to selling the brand and the brewery. Now, the goal is to make the sale happen and secure support from the state government to take the listed actions to keep Boags where it belongs.
How will my signature make a difference?
Every signature helps show that Tasmanian’s support keeping Boags where it belongs. Your signature supports the workers who make our iconic beer possible, and who are now facing redundancies should LION close the doors on the Launceston landmark.
Is my personal information private?
Your information will be handled in accordance with the United Workers Union privacy policy. You may receive communications from the United Workers Union about this campaign.
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